Dan Moisand Takes the Reins as Chair of the CFP Board

He will head the organization in charge of the most popular certification for financial advisors as it launches a first-ever comprehensive review of its competency standards.

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(Courtesy Photo)

Daniel Moisand is the new chair of the Certified Financial Planner Board of Standards’ (CFP Board) board of directors. Under his direction, the organization will launch its first-ever comprehensive review of the CFP Board’s competency standards, some of which are decades old. A Competency Standards Commission will be formed, consisting of educators, practitioners, and people from certification groups. The Competency Standards Commission will evaluate every competency standard set out by the CFP Board. Members of the commission will be announced in early 2023.

Moisand, who co-owns Florida-based RIA Moisand, Fitzgerald, Tamayo, LLC, has been on the CFP Board’s board of directors since 2020. The organization oversees the certification of more than 95,000 financial advisors in the U.S., and Moisand has a long history with it. Between 1999 and 2001, Moisand served on CFP Board’s Board of Practice Standards and helped draft the first Financial Planning Practice Standards, and in 2008, he served as chair of CFP Board’s Disciplinary and Ethics Commission.

As chair-elect, Moisand worked closely with the previous chair, Kamila Elliot, on the five strategic priorities that the organization set out in 2022. Those goals focus on ensuring certification standards, expanding access to financial planners, raising awareness of the CFP certification, and influencing regulatory policy.

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Moisand, who will work directly with CEO Kevin Keller, plans to hit the ground sprinting, with planned visits to Los Angeles, Orange County, San Diego, Phoenix, and Washington, D.C., and more in the works.

The board is also planning to release new sanctions guidelines, which will be open for public comment in 2023. A major focus of Moisand’s term will be on increasing the number of college-bound students who choose financial planning as a degree major and career path.

Moisand said that the CFP Board held four focus groups last year during which it interviewed 1,600 middle school, high school, and college students, as well as their parents in order to better understand the perceived barriers to entering the field.

Correction: This story has been updated to reflect that the CFP Board stands for the Certified Financial Planner Board of Standards .

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Holly Deaton (@HollyLDeaton) is a staff writer at RIA Intel and based in New York City.
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