This content is from: RIA Intel Awards

High-Net-Worth Clients Value Badgley Phelps' Experience and Tradition

Julie Parisio Roy, director of financial planning and wealth manager at Badgley Phelps Wealth Managers, an RIA Intel Awards nominee for Advisor of the Year, is embracing the growing trend of women controlling an increasing amount of wealth.

In the run-up to naming the winners of the inaugural RIA Intel Awards on September 14, 2022,  RIA Intel will publish short features highlighting the accomplishments of this year’s nominees and Rising Stars.

After 25 years in the wealth management business, Julie Parisio Roy has seen it all. At Badgley Phelps Wealth Managers, which has over $4 billion in assets under management, her typical client is “the quintessential millionaire next door who really values the work and effort that’s gone into building their wealth. They want to preserve it and grow it at a reasonable rate.” She spoke to us about the lessons she’s learned over the years and some of the trends she’s currently seeing. Responses have been edited for clarity and length.

How has wealth management changed since you started in the industry?

I think the number one difference is the access to information. The public investor today can just hop on their phone, Google a question, and gain what they think is great information. But while the internet has been an endless resource for investors, I feel that it often generalizes and even diminishes many of the planning opportunities that our clients have. That’s why I’ve seen the value of wealth advisors really increasing — more and more clients are appreciating our advice and seeking collaborators to guide them through the next decision in their financial lives. 

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What’s an important trend that you’re seeing in this space?

An obvious one is the increasing amount of wealth being controlled by women, who approach their financial decision-making differently than men and who generally seem to appreciate advice more. It’s a fantastic industry for women because it marries the technical and the educational side of personal finance with the social side of building connections with people. My dad watched every penny when we were growing up, so from a very early age I learned about budgeting and investing. My mother, on the other hand, was a stay-at-home mom who was always taking care of people and making connections. I think that combination really sums up the skills I need for my job every day. 

What’s one important lesson that you’ve learned in your career?

You have to believe in yourself. At the end of the day, we all lay our head down on our pillow, and it’s just you. In our industry, we’re dealing with important decisions that can have a significant impact on people’s lives. You have to be able to go to sleep at night knowing that you did your best. 

In the run-up to naming the winners of the inaugural RIA Intel Awards on September 14, 2022,  RIA Intel will publish short features highlighting the accomplishments of this year’s nominees and Rising Stars.

The inaugural RIA Intel Awards is a celebration of financial advisors, wealth management firms, and industry leaders. Winners will be on announced on RIAIntel.com September 14, 2022 and will be honored in-person at upcoming RIA Institute Forums.

If you have any questions, please contact your relationship manager at II or RIA Intel.

Correction: A previous version of this story stated that the winners would be announced at a dinner and ceremony at the Metropolitan Club of New York on September 14, 2022.

However, due to an unanticipated scheduling conflict with the venue, we regret that Institutional Investor’s inaugural RIA Intel Awards Dinner & Gala on September 14 in New York will not take place. We apologize for the inconvenience. 

The Awards themselves remain unchanged. Winners will still be on announced on RIAIntel.com on September 14, and will be honored in-person at upcoming RIA Institute Forums. 

Each winner will also be the subject of a feature story on RIAIntel.com. 

Caitlin Keating (@Caitkeating) is a freelancer at RIA Intel and based in New York City.

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