Passing the Torch to a New Generation of Investors and Advisors

Jacqueline Campbell, president, CEO and senior wealth advisor at Alexander Legacy Private Wealth Management, an RIA Intel Awards nominee for New Practice of the Year, is dedicated to helping individuals and families build, protect, and transfer generational wealth.

Jacqueline Campbell (Courtesy Photo)

Jacqueline Campbell

(Courtesy Photo)

In the run-up to naming the winners of the inaugural RIA Intel Awards on September 14, 2022, RIA Intel will publish short features highlighting the accomplishments of this year’s nominees and Rising Stars.

In 2019, after spending a quarter century rising through the ranks of corporate finance, Jacqueline Campbell knew it was time to use her skills and experience to establish her RIA, Alexander Legacy Private Wealth Management, a Carson Group partner RIA with approximately $3 million in assets under management, and help clients create a lasting legacy. Campbell also has a passion for educating the next generation and helping them explore career opportunities in wealth management. The last three years have been both rewarding and daunting for her fledgling RIA, but Campbell says it was one of the best decisions she ever made. She spoke to us about her career, her goals, and her dedication to giving back and making an impact. Responses have been edited for clarity and length.

What made you decide to take the plunge and start your own RIA?

I’ve spent most of my career on the retail side of the business. People would walk into the bank branch, and I would sit down with them and talk about their mortgage, or their loan, or their checking or savings accounts. Over the years, I worked my way up the ladder, eventually running a $1.8 billion investment team at Chase and serving as the head of Chase’s diverse advisor engagement program. But by 2019, I knew it was time to start following my calling, to launch something that was dedicated to legacy, philanthropy, and impact. Honestly, I had been dreaming about doing this for 20 years, but I knew that at that point in time, there were going to be some major opportunities in the markets, especially when it came to RIAs. The growth has been phenomenal, and there are a lot of people now retiring, so there’s a huge need for talent.

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How has the industry changed over the course of your career? When I started in the ’90s, we were more transactional, very much product-focused, and we weren’t really guided by true financial planning principles. There was nothing like today’s holistic approach, which includes everything from financial planning, to retirement planning, to long-term care planning — all the things that allow people to protect their wealth, and grow their wealth, and maintain their wealth, and eventually transfer their wealth.

What advice would you give your younger self, knowing what you know now?I would tell my younger self that there are endless opportunities out there for the taking, especially in this industry. I would tell her to save more, spend less, invest more, and double down when she gets those pay raises. I would tell her that instead of taking $100 and buying a pair of new Nike gym shoes, she should just buy Nike stock and let the dividend pay for the gym shoes. It’s just learning to be smarter about money, about learning the basic principles of finance: How credit works, how the equity markets work, how the capital markets work, how to leverage properly — in short, what it means to be an owner. I would tell her, “This is my gift to you — if you do 10 percent of what I’m telling you, you’ll be 100 percent better off than where I was at your age.”

The inaugural RIA Intel Awards is a celebration of financial advisors, wealth management firms, and industry leaders. Winners will be on announced on September 14, 2022 and will be honored in-person at upcoming RIA Institute Forums.

If you have any questions, please contact your relationship manager at II or RIA Intel.

Correction: A previous version of this story stated that the winners would be announced at a dinner and ceremony at the Metropolitan Club of New York on September 14, 2022.

However, due to an unanticipated scheduling conflict with the venue, we regret that Institutional Investor’s inaugural RIA Intel Awards Dinner & Gala on September 14 in New York will not take place. We apologize for the inconvenience.

The Awards themselves remain unchanged. Winners will still be on announced on on September 14, and will be honored in-person at upcoming RIA Institute Forums.

Each winner will also be the subject of a feature story on

If you have questions about the awards, please email

Gary Perkinson is a Senior Staff Writer/Editor at Euromoney Institutional Investor.

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